Lori Harvey Joins Gran Coramino as Chief Creative Advisor

The appointment marks a strategic evolution for the brand, which saw 85% growth in 2025. While Hart established the company’s initial foundation, the partnership with Harvey aims to capture the rapidly expanding market of female consumers in the premium spirits category. Harvey will oversee creative direction, experiential design, and brand storytelling, starting with the Coramino Summer campaign. Her influence is intended to bridge the gap between elevated luxury and everyday lifestyle moments, moving the brand beyond its original, Hart-centric narrative.

Harvey brings a track record of building lifestyle brands, including her work in beauty and fashion, to an industry where women increasingly influence the majority of consumer purchasing decisions. By centering the Coramino Woman platform, the brand is targeting a demographic that prioritizes quality and intentionality. The upcoming rollout will include a series of activations across sports and beauty, signaling a broader cultural push to solidify Gran Coramino’s position as a staple for consumers who seek a refined, approachable tequila experience.