Fujifilm expands retro film lineup with two new QuickSnap models
Driven by a persistent Gen Z obsession with analog aesthetics, Fujifilm is expanding its disposable camera catalog this fall. The company plans to release the monochrome-focused QuickSnap Black and White alongside the rugged, waterproof QuickSnap Active, targeting both stylistic film enthusiasts and outdoor photographers seeking durable hardware.
The QuickSnap Black and White arrives at a price of $22.90, promising rich contrasts and textured grains. Fujifilm designed the unit to work with standard color film processing, sparing users the search for specialized black and white development services. It captures a nostalgic film look without the typical logistical hurdles of traditional monochrome workflows.
For more demanding environments, the $24.75 QuickSnap Active replaces Fujifilm’s previous waterproof model. Rated for depths up to 10 meters, it features oversized green controls and a lever shutter intended for easier manipulation while underwater or in harsh weather. While the new models hit shelves later this season, legacy waterproof versions remain available at major retailers including Walmart and Target.
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