Brightstar Lottery Extends Ghostbusters Licensing Pact with Sony
London-based Brightstar Lottery has secured a five-year extension of its exclusive partnership with Sony Pictures to produce Ghostbusters-themed games. The agreement allows the company to continue developing omnichannel lottery experiences, building on a collaborative relationship that has already brought over 25 distinct titles to global markets since 2015.
The partnership spans a diverse range of formats, including traditional instant tickets, patented Infinity Instants, Fast Play games, and various eInstant offerings. Stacey Kerr, Sony Pictures Entertainment’s senior vice president of global licensing, noted that the franchise remains a vital tool for connecting with both legacy fans and new demographics.
Matthew Whalen, Brightstar’s senior vice president of global instant ticket services, emphasized that the extension will shift focus toward deeper, more immersive digital experiences. Since the collaboration began nine years ago, the companies have deployed these products across more than 20 lottery jurisdictions worldwide. Brightstar, which serves nearly 90 lottery customers across six continents, intends to leverage its central systems and retail infrastructure to further integrate the Ghostbusters brand into its digital and physical portfolio.
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