BAP and Great British Chefs Partner to Promote Sustainable Seafood

The initiative spotlights seafood sourced from five certified producers, including Hiddenfjord, I.D.I Corp, Kilic Seafood, The Kingfish Company, and Regal Springs Tilapia. By utilizing these products in both accessible home recipes and elevated professional dishes, the organizers hope to bridge the gap between complex certification standards and everyday consumption. Marketing Director Elise Avallon noted that chefs serve as a critical link in informing the public about the origins of their food and the rigorous protocols behind the BAP label.

Kereama, who operates the Kota Kai restaurant in Cornwall, praised the quality and versatility of the ingredients, particularly highlighting the fresh Yellowtail Kingfish from the Netherlands and the texture of the King Tilapia. To further support the industry, the organization has released a new manual specifically tailored for chefs to navigate the sourcing process. The digital campaign will run throughout the summer across the Great British Chefs platform and social media channels, offering a blend of technical insights and practical culinary application.