Vertex Service Partners Deploys Revin AI to Automate Roofing Leads

Since the launch of the initiative, the AI agents have managed thousands of homeowner interactions, providing 24/7 coverage that was previously difficult to maintain during peak demand. By embedding these agents directly into the company’s existing ServiceTitan environment, Vertex ensures that scheduling, confirmations, and re-engagement of unsold estimates occur automatically. The system maintains omnichannel continuity, allowing customers to transition between voice, SMS, and email without losing the context of their request.

Josh Churnick, Chief Marketing Officer at Vertex, described the technology as a functional extension of his team rather than a replacement. The AI is configured to mirror the specific operational procedures and qualification rules of each regional brand, a departure from generic automated solutions. This deployment marks a strategic shift for Vertex, which services over 100,000 roofs annually, as it seeks to scale revenue without increasing the complexity of its contact center operations.