P3 Media launches embedded engineering unit for AI commerce

The shift toward agentic commerce—where AI systems actively execute tasks across merchandising, customer service, and data analytics—requires more than isolated software tools. P3 Media’s new service aims to bridge the gap between strategic ambition and technical execution by placing specialists inside a client’s daily operations. Unlike traditional consulting engagements that rely on external retainers, these engineers participate in internal standups and collaborate directly with business stakeholders to ship production-ready features.

The practice focuses on four core areas: engineering AI-native commerce features, enabling internal teams through hands-on training, architecting the necessary data infrastructure, and conducting efficiency audits. According to David Wagoner, co-founder and CMO of P3 Media, the goal is to move past simple automation to fundamentally redesign how teams build and operate. By embedding talent, the firm ensures that AI systems are not only deployed but maintained and scaled by the client’s own staff.

This initiative targets mid-market and enterprise brands that possess complex architectures but lack the specific internal capacity to deploy AI safely. For organizations like ALDO Group, GIII Apparel, and Spectrum Brands—all past P3 clients—the move represents a transition from early-stage experimentation to integrated, outcome-driven AI workflows. P3 Media CEO Aanarav Sareen noted that the complexity of commerce requires AI to function within strict governance and operational constraints, making an embedded technical partner necessary for brands aiming to translate theory into measurable business results.