Hallmark Launches 2026 Keepsake Ornament Collection
Hallmark kicks off its annual Keepsake Ornament Premiere on July 11, unveiling more than 250 new designs at Gold Crown stores and online. The event marks the first major release of the season, blending traditional holiday motifs with pop culture tributes ranging from DC Studios characters to retro gaming consoles.

The 2026 collection emphasizes a mix of nostalgia and modern innovation. Among the highlights is a new Supergirl ornament, which Hallmark artist Iman Zadrozny designed by drawing inspiration from classic comic book aesthetics alongside the current DC Studios film. Collectors will also find a variety of thematic releases, including the debut of the 'Stunning Santas' series and ornaments celebrating the 60th anniversary of the Batman television series, complete with a light-up Batcomputer console that plays dialogue from the show.
Beyond character-based designs, the release covers a broad spectrum of interests, from gaming classics like the original PlayStation console and Nintendo’s Yoshi to playful food-themed items like Lunchables and Miracle Whip. For those seeking deeper engagement, the Keepsake Ornament Club remains open for enrollment through July 31, offering members early access and exclusive pieces. The company has also scheduled a series of artist signing events between July 25 and September 19, followed by a second major release of 150 additional ornaments set for mid-October.
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