TECNO and Angélica Dass Launch Global Portrait Initiative
As artificial intelligence increasingly filters how individuals are perceived, TECNO and visual artist Angélica Dass have launched "100 Portraits of Becoming." This two-year project, which debuted in Nairobi, Kenya, aims to document 100 people across five countries to challenge algorithmic bias and promote more authentic human representation.
The initiative seeks to move beyond technical image accuracy, focusing instead on recognition and identity. By capturing participants in natural light without filters, the project invites individuals to define themselves on their own terms. These portraits and accompanying personal narratives will form a digital "Living Archive," intended to serve as a counter-narrative to the narrow aesthetics often favored by mainstream AI imaging models.
Technological support for the project is provided by the TECNO CAMON 50 Ultra, which utilizes the company’s Universal Tone technology. This system incorporates a database of 372 distinct skin tones, designed to ensure that mobile photography reflects human diversity without the over-brightening or underexposure common in legacy algorithms. Jack Guo, General Manager at TECNO, stated that the goal is to enable technology to help people feel truly seen rather than merely captured. Following the launch in Kenya, the project will expand to the Philippines, Saudi Arabia, Türkiye, and Brazil, with the first collection of stories scheduled for digital release in early August.
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