Shure Taps HecPro to Bolster Turkish Audio Market Presence
Shure has officially appointed HecPro as its fulfillment partner in Türkiye, a move designed to stabilize product supply chains and provide localized operational support. This collaboration aims to bolster the company's presence across the country’s install, retail, and live event sectors by streamlining access to professional audio solutions.
Yassine Mannai, Associate Director of Sales for Shure MEA, noted that the partnership serves as a critical step in ensuring business continuity for regional clients. The company plans to leverage this new infrastructure to accelerate the rollout of its latest innovations, particularly AI-powered tools aimed at professional audio applications.
For HecPro, the agreement marks a significant shift in its service capabilities. Chairman Aytuğ Ozan emphasized that the collaboration aligns with a broader strategy to increase product accessibility and provide more robust support for channel partners. As demand for high-end audio hardware surges within corporate, educational, and entertainment environments in Türkiye, the alliance positions both firms to capture a larger share of the professional market.
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