Townsend Launches CPR Training for Massachusetts Retirement Community
A heart attack at a Boxford retirement home served as a wake-up call for local residents, exposing a dangerous gap in emergency preparedness. In response, the Danvers-based company Townsend mobilized its employee-led "Townie Cares" program to provide free, hands-on CPR training directly to those living in the facility.

The initiative, spearheaded by Vice President of Experience Deanna Patterson and Safety Manager Kevin Willey, aims to turn corporate values into tangible community support. Willey, a former police officer and certified CPR trainer, conducted the sessions to ensure residents could effectively respond to cardiac emergencies. His background provided a level of technical rigor and personal perspective that resonated with the participants.
To date, 31 residents have participated across two sessions. The program is designed to be inclusive; while many sought formal certification, those with limited mobility were encouraged to attend to gain critical knowledge and safety awareness. A third session is scheduled for the fall to reach additional residents. This effort highlights the company's shift toward community-driven projects, allowing employees to propose and lead initiatives that address specific local needs.
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