Kreatures of Habit Brings Creatine-Powered Protein Bars to Sprouts
Wellness brand Kreatures of Habit is taking its flagship DAILY BAR to retail shelves nationwide, marking the first time the creatine-infused snack will be available at Sprouts Farmers Market locations. Founder Michael Chernow is supporting the expansion with an RV tour featuring community 5K runs across several states.
The DAILY BAR, which distinguishes itself by including 3 grams of creatine monohydrate alongside 20 grams of plant-based protein, enters the market in two varieties: Cookie Dough Dazzler and Chocolate Peanut Butter Banger. Both versions are formulated without seed oils or sugar alcohols, catering to consumers seeking functional, clean-label snacks for active lifestyles. The product will be highlighted on the chain's Forager Finds Display.
To promote the rollout, Chernow is traveling through Southern California, Nevada, Arizona, Utah, and Colorado before heading to South Florida. These stops incorporate local run clubs and the organization OPS RUN to host community events where participants can sample the bars and receive store vouchers. This retail push represents a broader growth strategy for the company, which also produces MEAL ONE overnight oats and KREATURE’S SLEEP, a melatonin-free recovery drink.
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