Bluebird Botanicals Partners With Denver Audubon for Conservation
The Colorado-founded wellness brand Bluebird Botanicals has launched an official partnership with Denver Audubon to bolster local habitat restoration and bird protection. This collaboration marks a strategic effort by parent company cbdMD to root the brand in its environmental origins while supporting community-led wildlife stewardship across the Denver region.
Through the "Buy Bluebird, Save Bluebirds" initiative, the company will donate 1% of all product profits generated over the next three months to the organization. These funds are earmarked for Denver Audubon’s conservation programs, which include educational outreach and the Colorado Bluebird Project, a community science effort focused on nest box monitoring and habitat awareness.
Ronan Kennedy, CEO and CFO of cbdMD, stated that the partnership serves as a vehicle to preserve the brand’s history and core values following its acquisition by the parent firm. By aligning with a local conservation group, the company intends to demonstrate its commitment to environmental responsibility rather than repositioning the brand away from its initial Colorado identity.
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