BML2026 Unites China's Top Gaming Franchises in Shanghai Concert
A record-breaking 45 million viewers tuned in as Bilibili Macro Link-Play! 2026 gathered China’s most prominent anime-style gaming franchises on one stage. Held July 12 at the Hong Arena in Shanghai, the event bridged commercial divides to unite seven major titles in a rare, collaborative showcase for the ACGN community.
The concert marked a departure from the industry’s typical siloed approach, where franchises usually maintain distinct community boundaries. Instead, publishers of Honkai: Star Rail, Azur Lane, Zenless Zone Zero, Wuthering Waves, Arknights, Arknights: Endfield, and Genshin Impact aligned to produce a cohesive performance. The demand for the event was immediate, with over 110,000 fans preregistering for tickets that vanished upon release.
The centerpiece of the night, a symphonic suite titled "LINK START!," integrated iconic scores from each game into a four-chapter narrative. By weaving these disparate soundtracks into a seamless production, the organizers moved beyond simple promotion to create a shared cultural experience. This evolution of the BML series, which has grown over 14 years, demonstrates the increasing power of live, community-focused production in the gaming sector. The event stands as a proof of concept for high-quality, cross-franchise collaboration within China’s competitive digital entertainment landscape.
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