Slumber Expands Sleep Portfolio Based on Customer Feedback

The expansion arrives as the company seeks to formalize the "stacking" habits of its users, who previously combined Slumber gummies with third-party magnesium products. The new Magnesium Glycinate features 350mg of the mineral supplemented by a 50mg sucrosomial layer to improve absorption while mitigating the digestive discomfort often associated with similar supplements.

Slumber also overhauled its flagship Deep Zzzs line to improve efficacy. The new Extra Strength version increases the dosage to 40mg of CBD, 15mg of CBN, and 5mg of THC per serving, aiming to reduce nighttime awakenings. For users avoiding THC, the brand introduced a broad-spectrum alternative containing 40mg of CBD, 25mg of CBN, and 250mg of Maizinol. According to Chief Revenue Officer Alec Tremaine, this THC-free option ensures the company can maintain its formulation standards for a broader customer base, leveraging clinically studied ingredients like Maizinol and the proprietary TerpaCalm terpene blend.