Jones Soda Targets Health-Conscious Drinkers with Zero Sugar Lineup
Seeking to reclaim fans who drifted away from sugary drinks, Seattle-based Jones Soda Co. is rolling out its new zero-sugar, zero-calorie craft soda line across Western Canada. The expansion targets club store shoppers with four staple flavors, aiming to replicate the brand's signature taste without the traditional caloric footprint.
The new collection features Berry Lemonade, Orange & Cream, Cream Soda, and Root Beer. According to CEO Scott Harvey, the product development focused specifically on eliminating the chemical aftertaste often associated with sugar-free alternatives. The company believes this will incentivize former customers to return to the brand by offering a familiar profile that aligns with current dietary shifts.
To promote the launch, the company is bypassing traditional advertising in favor of a social media campaign dubbed "Show Us Your Aftertaste Face." The initiative encourages fans to share videos proving the drink lacks the typical bitter notes found in competitors, with a year’s supply of soda offered as a prize. The products are currently available at participating Western Canada club stores.
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