Spanish Olive Oil Industry Launches U.S. Campaign to Promote Sobremesa

The campaign arrives as domestic demand for premium, authentic ingredients continues to climb. With the United States trending toward becoming a top global consumer of olive oil, the Spanish industry is positioning itself as the primary partner for American kitchens. Spain currently accounts for nearly half of all global olive oil sales, supported by a network of 250,000 farming families and over 360 million trees.

Pedro Barato, president of The Spanish Olive Oil Interprofessional, noted that the platform serves as a long-term investment in transparency, educating consumers on the origins and diversity of the product. The project highlights the country’s 200 distinct olive varieties, ranging from the buttery Arbequina to the robust, peppery Picual. These profiles are designed to move beyond basic cooking, encouraging home cooks to view oil as an essential element of the dining experience.

To kick off the initiative, a launch event in New York on July 21 will feature a curated menu designed to demonstrate how specific oils pair with various ingredients to sustain a meal’s conversation. Moving forward through 2026, the campaign will utilize digital storytelling and creator collaborations to integrate the philosophy of sobremesa into American social habits, emphasizing that high-quality, regionally distinct oils are the foundation for memorable gatherings.