7-Eleven and Mattel Partner for Exclusive Hot Wheels Nissan GT-R
For the second consecutive year, 7-Eleven is merging convenience retail with collector culture by launching an exclusive die-cast 2017 Nissan GT-R (R35). The limited-edition vehicle, produced in collaboration with Mattel, features custom 7-Eleven branding and is now available at participating locations and the retailer's online shop.
The die-cast model sports a white livery adorned with the iconic 7-Eleven logo across the hood and sides, a design choice intended to attract both die-hard Hot Wheels enthusiasts and casual collectors. This release follows a successful collaboration between the two companies last year, reinforcing a strategy to leverage nostalgia and automotive pop culture to drive foot traffic into stores.
Fans looking to secure the vehicle can visit participating 7-Eleven, Speedway, and Stripes locations or browse the 7Collection website. The companies have also hinted at an expanded line of limited-edition merchandise arriving on the digital storefront in the near future. As with previous exclusive drops, the inventory is limited and will be available only while supplies last.
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