VIVA Creative Examines the Future of Human Connection in an AI Era

The upcoming event, titled "Human Connection in an AI World," brings together marketing experts, media professionals, and technology visionaries to explore how face-to-face interaction remains a critical asset. Emily Greene, co-founder of VIVA Creative, emphasizes that experiential marketing has evolved into a strategic centerpiece for modern brands. This shift is supported by the EventTrack 2026 study, which indicates that 84% of consumer marketers are increasing their event budgets this year, signaling a departure from viewing events as mere tactical add-ons.

The July 21 session features a lineup of industry figures, including former Meta immersive experience designer Jasmine Bulin, iHeartMedia’s Cliff Chiet, and Global Events executive Jeff Kaplan. Participants will engage in workshops and panel discussions designed to bridge the gap between automated workflows and the necessity of human-centric brand engagement. This gathering follows the series' inaugural June session, establishing VIVA Studios as a regional hub for the creative economy. Future installments of the series are scheduled to continue in September with a focus on human-in-the-loop systems.