National MS Society Taps RKD Group to Overhaul Fundraising Strategy
The National Multiple Sclerosis Society has appointed RKD Group as its agency of record to modernize its fundraising efforts. The partnership aims to leverage advanced data analytics and integrated marketing to deepen donor engagement, ultimately fueling the organization’s long-term mission to fund research and secure a cure for the disease.
The collaboration marks a strategic shift for the Society, which has spent eight decades leading research and support initiatives for the estimated one million Americans currently living with multiple sclerosis. By integrating RKD Group’s data-driven insights with new creative storytelling techniques, the Society intends to build more personalized experiences for its donor base across multiple channels.
Kevin Jones, CEO of RKD Group, stated that the agency is prepared to bring fresh perspectives to the nonprofit’s mission. Francesco De Flaviis, Chief Marketing and Communications Officer at the National MS Society, noted that the move aligns with the organization's broader commitment to expanding its reach and generating the resources necessary for advocacy. RKD Group, which currently services hundreds of nonprofits across the U.S. and Canada, will focus on transforming traditional fundraising programs into sustainable, growth-oriented models.
Comments (0)
No comments yet. Be the first!