True Terpenes Debuts LOUD Flavors to Capture Cannabis Market Share
As cannabis consumers increasingly prioritize taste over traditional strain names, Portland-based True Terpenes has launched LOUD Flavors, an all-natural additive platform. The company aims to standardize high-intensity flavor profiles across vapes and pre-rolls, responding to data showing that distinct, memorable flavor is now the primary driver of brand loyalty.
The new lineup features ten initial profiles, including Blackberry Smash, Watermelon, and Blue Razz Slush, designed to maintain flavor fidelity from the first inhale to the last. CEO Daniel Cook noted that the industry has hit an inflection point where the initial aromatic promise of a product must be matched by its actual consumption experience. To achieve this, the company utilizes a molecule-by-molecule formulation process intended to keep individual notes distinct rather than muddled.
This strategic expansion follows internal market analysis across California, Michigan, and New York, where the firm tracked over 16,000 new SKUs. The data highlights a significant surge in demand for dark berry profiles and tropical fruit combinations, which now represent one in six new product launches nationally. By offering these formulations alongside comprehensive technical documentation and ASTM-compliant safety standards, True Terpenes aims to provide manufacturers with a scalable solution for consistent, batch-to-batch product performance.
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