NIGO and G-SHOCK Unveil CASIO LAB Souvenir Collection
Designer NIGO is expanding the G-SHOCK universe with a new merchandise line centered on four original characters: GORO, ROCK, WANG-TENG, and DUNO. The collection, which draws from the fictional "CASIO LAB" facility, marks a playful intersection of street fashion aesthetic and the brand’s long-standing horological legacy.
The merchandise lineup features four primary items, each priced under $50. Fans can purchase collectible blister-pack figures for $45, a vintage-style graphic T-shirt for $50, a cotton bandana for $13, and a heavyweight canvas book tote retailing at $40. These items are available exclusively through the official CASIO online store, reflecting NIGO’s signature attention to detail and street-culture sensibilities.
Beyond the initial souvenir drop, the collaboration will extend into G-SHOCK’s core timepiece business later this summer. Two campaign themes, BOLD CAMO and LUXE BLACK, will integrate these characters into promotional materials for the DW6900 and GA2100 models. The BOLD CAMO campaign highlights the character ROCK in a nod to hip-hop culture, while the LUXE BLACK series features DUNO, signaling a broader creative integration between the designer’s character work and G-SHOCK’s technical watch designs.
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