G2 Digital Enters New Jersey Market with Vegas Club Casino Launch

Founded by industry veterans Greg Carlin and Dan Alexander, the new operator aims to distinguish itself by focusing on player relationships rather than corporate-scale volume. Carlin, formerly the CEO of Rush Street Interactive, and Alexander, who helped scale PlayStar, are emphasizing transparent promotions and simplified bonus structures to attract a market currently crowded by large-scale competitors. The platform is fully licensed by the New Jersey Division of Gaming Enforcement.

The timing of the debut aligns with a broader trend of rapid growth within the state. In June alone, three new brands entered the New Jersey market, matching the total number of launches seen over the previous four-and-a-half years. Financial performance mirrors this activity, with the state’s online casino revenue hitting $271 million for June and exceeding $1.59 billion for the first half of 2026, marking a 15% increase compared to 2025. G2 Digital is already eyeing further expansion into Alberta, Ontario, and Pennsylvania as it seeks to scale its model across North America.