GSE Worldwide Partners With Extraordinary AI to Overhaul Internal Operations
GSE Worldwide is launching a firmwide artificial intelligence initiative in partnership with advisory firm Extraordinary AI. The move aims to move beyond off-the-shelf software, instead training staff across the agency's sports and entertainment divisions to build custom workflows and integrate machine learning directly into their daily client services.
The program focuses on internal capacity building rather than simple automation. Over the coming months, cross-functional teams will collaborate with EAI consultants to audit existing processes, identifying specific bottlenecks where AI can enhance productivity. Participants will take part in hands-on workshops designed to move the agency toward a proprietary AI roadmap, complete with governance principles and role-specific training resources.
Mike Principe, CEO of GSE Worldwide, stated that the agency’s competitive edge depends on empowering staff to use technology responsibly rather than merely adopting the latest tools. Olivier Gers, Sports Lead at Extraordinary AI, echoed this sentiment, emphasizing that the project aims to augment human capability in talent representation and brand consulting. By embedding these skills internally, GSE plans to create a scalable framework that supports long-term growth across its offices in North America, Europe, and Latin America.
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