Touching Hearts at Home Hits 100-Location Milestone

CEO Todd Treml attributes this surge to a refined focus on franchisee support, including enhanced business coaching and marketing infrastructure. The company, originally founded by the late Renae Peterson in 1996, has maintained a family-centric culture even as it scales. For co-owners Ryan and Andrew Lungstrom, preserving their mother’s original vision remains the primary objective behind the brand's national footprint.

Early adopters of the model, such as Milwaukee-based operator Brandon Briesath, note that while the support systems have become more sophisticated since he joined in 2007, the core mission of compassionate, purpose-driven care remains unchanged. This blend of legacy and modern business support is currently drawing new entrepreneurs, including David Ayad and Mike Dawoud, who recently launched the brand's newest outpost in Fort Myers, Florida. With the senior population rising, the leadership team expects this momentum to continue as they seek to bring their non-medical, in-home care services to additional markets.