Colossal Launches Third Annual Baby of the Year Competition
Registration is now open for the third annual Baby of the Year competition, a nationwide fundraiser that awards the winner $25,000 and a spot in a major advertising campaign. The event serves as a platform to generate charitable grants for Baby2Baby, an organization providing essentials to children across the United States.
Since its inception in 2024, the competition has facilitated more than $45 million in grants for Baby2Baby through the grantmaking partner DTCare. These funds support the large-scale distribution of diapers, formula, and clothing to children in need across all 50 states, while bolstering the nonprofit’s disaster response and long-term infrastructure. Ambassadors including Jessica Alba, Paris Hilton, and Jenna Dewan are backing this year’s search for a new champion.
Parents can enter the competition by submitting a profile and photo of their child, with winners determined through a series of voting rounds. Supporters participate via free votes or by making charitable donations. The final winner will secure a $25,000 cash prize and features in multi-channel advertising, including an appearance in a Variety magazine advertorial and national campaigns with The Honest Company. The initiative maintains a strict trust and safety framework, ensuring that participant data remains private and that all contributions are managed through the 501(c)(3) public charity DTCare.
Comments (0)
No comments yet. Be the first!