Unisport Names Denise Karkos Global Chief Marketing Officer

Reporting to North American CEO Michael O'Connor and Global CEO Joris Van Rooy, Karkos steps into the role with a mandate to integrate data-driven analytics with community-focused marketing. Her remit covers the full spectrum of the company’s customer strategy, including influencer partnerships and creative development. Michael O'Connor noted that her experience in scaling iconic consumer brands aligns with the company’s goals for its next growth phase.

Karkos brings over three decades of leadership to the position, having previously served as Chief eCommerce Officer at Dick's Sporting Goods and held CMO roles at SiriusXM, Pandora, and TD Ameritrade. Her background in transforming omni-channel revenue models is expected to strengthen Unisport’s position as it leverages backing from private equity firm Innova Capital. The company, which maintains headquarters in Poland and Denmark, functions as a digital ecosystem for football fans, blending software, media, and retail.