Pixi Launches Personal Fragrance Trio at Target
Fragrance serves as a vessel for memory and emotion, a philosophy Petra Strand is now extending to her latest collection. Pixi is introducing three new Eau de Parfums to Target shelves, designed for individual wear or custom layering to help users curate a scent profile that mirrors their own daily moods.
The collection features PixiFig, PixiRose, and PixiMimosa, each drawing from Strand’s three decades of experience in the beauty industry. To encourage a complete sensory ritual, every perfume is accompanied by a matching HandHero lotion, ensuring the scent lingers while providing skin nourishment. The brand emphasizes an effortless approach, moving away from complex, rigid fragrance profiles in favor of accessible, joyful notes.
PixiFig offers a luminous blend of citrus and green fig leaves, while PixiRose leans into a modern floral composition of jasmine, lily, and sweet lemon. PixiMimosa rounds out the trio with airy notes of pear, violet, and mimosa. These products are currently available at Target stores nationwide, as well as through the retailer’s website and the official Pixi Beauty portal, marking Target as the exclusive national retail partner for the launch.
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