Popl and RocketReach Form Strategic Data Partnership

The collaboration grants Popl exclusive access to RocketReach’s expansive repository, which includes 60 million company profiles and real-time signals. For Popl, this integration enhances its ability to convert badge scans and face-to-face conversations into enriched professional data, providing revenue teams with instant CRM context and actionable insights during events.

Jason Alco, founder and CEO of Popl, described RocketReach as an "everything provider" capable of spanning the entire data ecosystem. The partnership goes beyond immediate lead enrichment; the companies plan to develop pre-event prospecting tools. This will allow sales teams to identify key decision-makers and build targeted outreach lists before arriving on the show floor, ensuring that AI agents have the necessary context to optimize every interaction. Scott Kim, CEO of RocketReach, noted that the agreement establishes a foundation for both companies to capitalize on evolving go-to-market trends, moving the relationship from a standard vendor arrangement toward long-term strategic alignment.