Continental Finance and Grand Bank Launch Credit-Building Mastercard

This collaboration merges Continental Finance’s two decades of servicing experience with the nearly 60-year underwriting history of Grand Bank. The new product features an unlimited 1% cash back reward on all purchases, designed to incentivize everyday spending while helping users establish a reliable credit record. According to Tamer El-Rayess, who chairs both organizations, the card focuses on the specific demographic often overlooked by major financial institutions.

The initiative represents a broader strategic push to integrate fintech solutions for a digital-first customer base. Grand Bank has set a target to improve the financial standing of over one million members in underrepresented communities by 2030. For Continental Finance, which has managed more than 5.3 million credit cards since 2005, the partnership serves as a platform to scale its model of responsible lending and financial education for those navigating past credit setbacks.