American Ratings Corporation Claims New Standard for Service Reliability

The Petaluma-based organization asserts that its methodology eliminates the bias inherent in open-platform feedback. Unlike standard review sites that rely on voluntary submissions, the Diamond Certified process utilizes random telephone surveys of a company's actual customer base. This approach ensures that both satisfied and dissatisfied clients are represented in proportion to their real-world experiences.

To qualify for the designation, businesses must achieve a minimum score of 90 out of 100 in customer satisfaction and helpful expertise. Beyond survey data, the company mandates rigorous credential checks, including verification of business licenses and insurance, alongside an ongoing commitment to mediation. This accountability extends throughout the duration of a company's certification, reinforced by the Diamond Certified Performance Guarantee. By prioritizing verified data over crowd-sourced opinions, the firm seeks to provide a more definitive filter for consumers navigating the local service market.