RCMA Translates Professional Studio Heritage into Liquid Foundation
After six decades of catering exclusively to the demanding standards of film and theater makeup artists, RCMA is bringing its high-performance reputation to the consumer market. The brand announced its new Red Carpet Ready Multimedia Liquid Foundation, a $38 full-coverage formula designed for both studio lighting and daily wear.
The product relies on highly concentrated pigments that allow users to adjust intensity from precise spot correction to a complete, opaque finish. By incorporating a derivative of Vitamin E and Bisabolol, the formula aims to condition the skin while maintaining the durability required for high-definition camera work. Co-owner Christian Kehoe stated that the launch bridges the gap between professional-grade performance and the versatility expected by everyday consumers.
Developed in collaboration with Academy Award-winning makeup artist Justin Raleigh, the line launches with a 48-shade range that accounts for three distinct undertones. The brand aligned many of these new shades with its existing cream foundation collection to ensure consistency for long-time users. The foundation is dermatologist-tested and offers a lightweight texture that can be sheered out or mixed with moisturizer to create custom tints.
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