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NakedMD Scales East Coast Presence with New York and Boston Studios

A 68% year-over-year surge in studio openings has propelled NakedMD from its California origins into the competitive East Coast market. The aesthetics brand, which focuses on clinical consistency for injectables, is now planting flags in New York City and Boston as part of a broader push into the Atlantic states.

Bio & NewsJuly 29, 2026646 reads0

Founded in Newport Beach in 2022, the company has scaled to 47 locations across the U.S. by centralizing its training protocols. To maintain quality across its new footprint, the firm utilizes its proprietary NakedMD Academy, where every injector must pass certification overseen by the company’s board-certified plastic surgeons. This model aims to replicate the brand's signature results regardless of the specific geography.

Medical Director Dr. Steven Chao identified New York as a critical strategic market for the company’s ongoing expansion. Beyond the immediate Northeast openings, the brand is preparing for a wider rollout in Georgia, Florida, and the Carolinas by fall 2026. The company’s service menu ranges from neurotoxins and facial fillers to regenerative therapies and proprietary treatments like K-TOX and Naked Glow+.

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