LiUNA Local 894 Renews Akron Schools Partnership for Fifth Year

The partnership, facilitated by DistrictWON, integrates the labor union into the daily fabric of the school district through premium signage, public address announcements, and on-site activations. These touchpoints are designed to bridge the gap between classroom life and potential vocational paths, ensuring that students view skilled labor as a viable post-graduation trajectory.

Local 894 Business Manager Jason Legg noted that the initiative provides a dual benefit: it offers essential financial backing for student athletics and fosters a sense of professional pride among union members who engage with the community at school events. By embedding their brand within the district’s most attended social hubs, the union gains consistent exposure that traditional advertising often fails to reach. DistrictWON continues to manage this model, which is currently being replicated across various U.S. school districts to connect local trades with educational institutions.