Ferrari Hits Early Sales Target for Jony Ive-Designed Luce

Strong demand from Chinese markets, where domestic EV brands like Geely and Zeekr have already reshaped consumer expectations, provided the primary momentum for these early figures. Ferrari executives targeted this launch to capture a younger generation of affluent drivers, and early feedback from US tech entrepreneurs suggests the strategy is gaining traction. The company now eyes a long-term production trajectory of 2,500 units by 2030, which would account for approximately five percent of its total annual volume. To further capitalize on the vehicle's momentum, the first production model heads to auction next month with projections suggesting a hammer price exceeding $1.1 million.