DIRECTV Secures Multi-Year Deal to Distribute NFL Sunday Ticket
Bars, restaurants, and hotels across the United States will gain expanded access to NFL Sunday Ticket starting with the 2026 season, following a new multi-year distribution agreement between DIRECTV FOR BUSINESS and EverPass Media that integrates satellite and streaming options for commercial venues nationwide.
Under the terms of the partnership, DIRECTV FOR BUSINESS becomes the preferred national distributor for all EverPass services. This arrangement consolidates sales, marketing, and commercial distribution for NFL Sunday Ticket, with or without NFL RedZone, into a single platform. The goal is to provide commercial clients with more flexible delivery methods for out-of-market games while maintaining the support infrastructure of a major provider.
Mike Wittrock, Chief Operating Officer at DIRECTV, noted that the deal leverages the company's existing relationship with over 300,000 commercial locations. For venue owners, this means a centralized billing and service experience for a sports portfolio that already includes MLB EXTRA INNINGS, NBA League Pass, and NHL Center Ice. EverPass CEO Alex Kaplan emphasized that the collaboration focuses on maximizing availability for businesses, ensuring that establishments can meet customer demand for premium live sports without navigating fragmented service agreements. Current subscribers for the 2025-2026 season will see their services automatically renewed for the upcoming cycle.
Comments (0)
No comments yet. Be the first!