Dallas-Based resbiotic Expands Microbiome Products to H-E-B Shelves
Returning to his professional roots, physician-scientist Dr. C. Vivek Lal has brought his Dallas-based company, resbiotic, to H-E-B stores across Texas. The expansion places the brand’s flagship Gut-Lung Axis probiotic and daily prebiotic powder into the hands of local consumers ahead of the state's challenging seasonal allergy cycles.
The launch features two core products: resB Lung Support Probiotic and resG prebeet Prebiotic. Dr. Lal, who launched his medical career at UT Southwestern Medical Center, designed the resB formula to address the Gut-Lung Axis. Utilizing proprietary probiotic strains, the supplement is marketed to help manage inflammation and sinus congestion, particularly during Texas’s notorious cedar allergy season. Clinical data provided by the company indicates that 82% of participants reported an improved quality of life, with 72% noting better lung function.
Complementing the lung support formula is resG prebeet, a prebiotic powder combining resistant potato starch with beetroot and methylated B12. Designed for daily digestive maintenance, the product aims to nourish beneficial gut bacteria like Akkermansia. By securing shelf space at H-E-B, the company moves from its academic and online origins into a wider retail footprint, positioning its science-backed supplements as a routine addition to the Texas household.
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