APR Revenue Hits Record Highs as Global Expansion Fuels Growth
With revenue surging 134% to KRW 767.5 billion in the second quarter of 2026, Seoul-based beauty firm APR has effectively doubled its pace. The company reached KRW 1.36 trillion in cumulative six-month earnings, a figure that nearly eclipses its entire financial output for the previous calendar year.

The Cosmetics Division served as the primary engine for this expansion, contributing a record KRW 648.3 billion to the quarterly total. This growth trajectory is heavily tied to a pivot toward international markets, which now account for 92% of the company's total revenue. Overseas sales climbed 178% year-over-year, reaching KRW 700 billion as the company successfully diversified its geographic footprint.
North America and Europe have emerged as the most critical regions, collectively representing 68% of overseas revenue—a significant jump from 40% during the same period in 2025. In North America, revenue climbed 264.6% to KRW 376.3 billion, bolstered by a presence in major retailers like Target and Walmart, with a pending launch into Costco later this year. Europe, now identified as a standalone reporting segment, saw revenue leap 380.3% to KRW 145.1 billion. While Western markets show aggressive scaling, the company also reported stable demand in Asia, where revenue reached KRW 121.1 billion.
Comments (0)
No comments yet. Be the first!