Jumex Pivots to Nutrition with Mexican-Inspired Protein Shakes

The new product line leans heavily into the brand's heritage, offering flavors including Mango, Churro Chocolate, and Vanilla Flan. By combining 30 grams of protein with these distinct profiles, the company aims to move the daily protein routine away from purely functional consumption toward more indulgent, flavor-forward experiences. This launch serves as a cornerstone of Grupo Jumex's broader effort to diversify its portfolio beyond traditional juices.

Chief Executive Officer Salvi Folch described the entry into the nutrition category as a milestone for the organization. Carlos Madrazo, Country Manager for Jumex USA, noted that while protein consumption has become a daily habit for many, the current market often lacks variety. The shakes are currently available in 12-ounce four-packs both in-store and through Walmart.com.