SQAIRZ Taps Industry Veteran Michael Ferlauto to Scale Retail Presence

Ferlauto brings a track record of rapid commercial expansion, most notably from his time at Skechers, where he helped oversee growth from $150 million to over $8 billion in global revenue. He recently led the transition of footwear startup PSUDO into an omnichannel business, securing more than 175 wholesale accounts and 300 retail locations in under a year. SQAIRZ founder and CEO Bob Winskowicz identified this specific expertise as the catalyst needed to transition the brand from its initial phase of validating patented technology to achieving mass-market availability.

The push into retail follows a period of product diversification for SQAIRZ, which has moved beyond golf into baseball, pickleball, and medical footwear, including securing Medicare reimbursement approval for fall-risk reduction. According to Ferlauto, the company has already secured its first major sporting goods retail chain. He intends to leverage the brand's existing reputation for ground-force transfer and stability to anchor its expansion into international partnerships and dedicated sports-team channels.