BrandONE Hits Decade Mark as Franchise Standards Tighten

Over the past decade, BrandONE has transitioned from a niche development firm into a comprehensive growth platform supporting founders, private equity groups, and prospective owners. The company’s anniversary follows its most active year to date, with new portfolio additions spanning home services, senior care, and recreation. By entering categories where national leaders have yet to emerge—such as Delta Crown and Epic Septic—the firm is positioning itself to shape emerging sectors from the ground up.

Michael Mudd, Partner and CEO, notes that a successful flagship location is no longer sufficient to attract serious investment. Today’s landscape requires transparent, repeatable operations and a leadership infrastructure capable of supporting owners through the entire lifecycle of their business. BrandONE distinguishes its approach by focusing on recruitment rather than transactional sales, prioritizing due diligence to ensure that both the franchisor and the candidate are aligned before a contract is signed.

This commitment to depth over volume is set to define the company's second decade. With the addition of JT Thiessen to the ownership team, BrandONE is scaling its investment in data analytics and marketing infrastructure to measure candidate engagement and long-term franchisee performance. The goal remains consistent: moving away from simple expansion targets toward building resilient networks that can withstand market fluctuations.