Cision Brands Secure Triple Win at 2026 MarTech Breakthrough Awards

Brandwatch took top honors as the Social Listening Solution of the Year, a distinction earned by its ability to synthesize fragmented social data from over 100 million online sources into actionable insights. According to Cision CEO Guy Abramo, the platform serves a critical function for marketing teams, noting that only 25% of marketers report a confident understanding of their target audiences in the current landscape.

Meanwhile, PR Newswire earned two titles: Press Release Distribution Company of the Year and AEO Platform of the Year. The latter recognition highlights the performance of PR Newswire Amplify, a tool launched in September 2025 that integrates Answer Engine Optimization to ensure brand visibility within generative AI search systems. By evolving from a traditional wire network into a multichannel platform, the company aims to help communicators navigate the shift from classic SEO to AI-centric search strategies. Managing Director Steve Johansson of MarTech Breakthrough noted that both solutions address the industry's urgent need to modernize workflows amidst increasing content fragmentation.