Nuveen Scales Brooklyn Platform Eightfold in Post-Acquisition Push
Twelve months after absorbing the custom multi-asset platform Brooklyn, global investment manager Nuveen has reported an eightfold surge in assets under management to $8.1 billion. The integration has fundamentally altered the platform's reach, with account numbers climbing by over 600% as the firm aggressively expands its personalized indexing capabilities.
The rapid expansion of the Brooklyn platform, which focuses on tax-advantaged long-short strategies, highlights a shift toward hyper-personalized portfolio construction for advisors. According to Nuveen CEO Bill Huffman, the acquisition playbook prioritized removing operational friction, allowing the Brooklyn team to focus on technology and product delivery. This strategy has successfully doubled the number of advisors utilizing the platform since June 2025.
Beyond simple growth in assets, the integration has introduced private market exposure to the retail-facing platform. Roughly 10% of accounts now incorporate interval funds, signaling a move to bring sophisticated, institutional-grade alternatives into tax-efficient individual portfolios. To sustain this momentum, Nuveen has begun embedding members of its own equities team into Brooklyn’s quantitative research process, effectively bridging the gap between Nuveen’s $1.4 trillion asset management engine and Brooklyn’s specialized indexing tools.
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