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Six Flags Taps Travis Kelce to Launch 2027 Season Pass Campaign

NFL star Travis Kelce is teaming up with Six Flags Entertainment to promote the launch of 2027 Season Passes, which went on sale August 7. The campaign leverages the athlete’s iconic jersey number to anchor a limited-time pricing window that grants passholders immediate access to the remainder of the 2026 season.

Bio & NewsAugust 7, 2026510 reads0

The promotion, running through September 7, offers the lowest price point for the upcoming year while allowing guests to utilize benefits throughout the current fall and holiday periods. According to the company, the deal includes unlimited visits, regional park access, and various discounts on food and merchandise. For those seeking premium perks, the Prestige Pass tier adds VIP entrance access, preferred parking, and single-use Fast Lane vouchers.

Six Flags is positioning this sales cycle alongside a pipeline of new attractions slated for 2027. Future installations include the Bakunawa spinning coaster at Six Flags Great Adventure, which is expected to break six world records, and the Werewolf Gorge family coaster at Six Flags Fiesta Texas. These additions follow a series of 2026 park upgrades, including the Quantum Accelerator at Six Flags New England and various seasonal revamps. Kelce, who serves as the brand ambassador, noted that the pass structure is designed to bridge the gap between current park offerings and next year’s anticipated lineup.

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