Haribo Launches First U.S. Retail Stores Under New CEO Jon Hughes

The Woodbury Common location, which debuted Friday, August 7, introduces the brand’s European retail concept to American consumers. The store features a signature Pick-and-Mix wall, allowing customers to curate custom candy blends alongside exclusive merchandise and seasonal treats. A second location is slated to open at Wrentham Village Premium Outlets in Massachusetts later this month.

Hughes, who previously served as Managing Director for Haribo U.K. & Ireland, steps into his new role with a mandate to modernize the century-old confectioner’s U.S. footprint. His leadership focuses on balancing the brand's long-standing heritage with aggressive investments in consumer engagement and physical retail experiences. The shift aims to move beyond traditional shelf space, creating immersive destinations that emphasize the company’s playful, identity-driven approach to the candy category.