Always Discreet and NFL Moms Partner to Address Bladder Leak Concerns

The initiative features prominent NFL mothers, including Elisha Jarrett, Angela Burns, and Katie DeJean, who are sharing their personal experiences to destigmatize the condition. By highlighting how trusted protection allows women to remain engaged during high-energy game-day environments, the brand aims to help consumers move past the "what-ifs" that often cause them to withdraw from social activities. The campaign will integrate into the upcoming football season through national television spots and on-site activations at selected stadiums.

Melissa Suk, Vice President of Adult Incontinence at Procter & Gamble, emphasized that no woman should feel compelled to step back from family milestones or public events due to health concerns. The product line, which utilizes RapidDry technology to convert liquid into a gel core, is specifically engineered for incontinence rather than menstrual care. According to NFL Senior Vice President of Global Partnerships Tracie Rodburg, the collaboration recognizes the significant female demographic within the league's fan base, ensuring that supporters feel empowered to participate in the game-day community without hesitation.