GoPro Reports Q2 Losses as Strategic Review Continues
Facing a 31% year-over-year revenue decline, GoPro posted a $51 million net loss for the second quarter of 2026. The San Mateo-based company, which is currently evaluating a potential sale or other strategic alternatives to boost shareholder value, saw hardware sales drop significantly despite the launch of its new MISSION 1 camera series.
Revenue for the quarter reached $105 million, hampered by a 38% decrease in unit sell-through. While hardware sales struggled, the company’s subscription segment showed resilience, growing 11% to $29 million. This shift toward services is underscored by a record 69% subscriber attach rate, a notable climb from 54% in the same period last year. The latest results include $2 million in revenue from an AI content licensing initiative.
Financial strain remains evident in the company's margins and cash flow. GAAP gross margin fell to 30.2%, affected by a $15 million charge for component purchase commitments, though partially mitigated by $19 million in tariff refunds. As the board pursues its strategic review process, the company continues to develop its technical roadmap, including a collaborative smart helmet project with Italian brand AGV that recently met ECE 22.06 safety standards.
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