Nitro Enters Market With Nootropic Nicotine-Free Pouches
Austin Dawood has launched Nitro, a performance brand featuring nicotine-free pouches infused with Cognizin Citicoline. Designed for consumers seeking clean energy, the product moves away from traditional stimulants by utilizing a proprietary blend of caffeine, Alpha-GPC, and B vitamins to support cognitive focus without the need for sugar or beverages.
The new line represents an evolution in the functional energy category, aiming to provide mental clarity through a discreet, portable format. By incorporating Kyowa Hakko’s Cognizin—a clinically researched form of citicoline—Nitro positions itself as a tool for training, gaming, and professional environments. Katie Emerson, Senior Manager of Scientific Affairs at Kyowa Hakko USA, noted that the product addresses the growing consumer demand for formulations that offer more than basic caffeine stimulation.
The Paxatine Performance Blend serves as the foundation for the product, which is currently available in five flavors including Berry Mint, Orange Citrus, and Wintergreen. Developed to fit into active lifestyles, the pouches eliminate the caloric intake associated with typical energy drinks while maintaining a focus on ingredient quality. The full collection is currently available for purchase directly through the company's online store.
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