Michael Harris Acquires Atlanta Attack Franchise in TBL Expansion

Harris brings a history of building culture-defining brands to the league, having previously launched the careers of iconic artists including Dr. Dre and Tupac Shakur through Godfather Entertainment. His entry into the Atlanta market relies on a long-standing collaboration between his philanthropic arm, the Our Community First Foundation, and the TBL. This partnership, which previously focused on workforce and youth initiatives, will now integrate community-based programming directly into the operations of the Atlanta Attack.

Kevin Cassidy, CEO of the TBL, noted that the league views the acquisition as a milestone for its growth strategy. The TBL has differentiated itself from traditional boxing by utilizing a city-based team model and a tournament structure that emphasizes collective performance over individual record-keeping. By securing a high-profile owner with deep ties to entertainment and community development, the league aims to solidify its footprint in major markets and scale its live event programming. Harris stated that the franchise will prioritize championship-level competition alongside fan experiences, marking a significant step in his expansion into professional combat sports.