Inaba Foods Expands Pet Product Portfolio at SUPERZOO 2026
Under the neon lights of Las Vegas, Inaba Foods USA is debuting a significant expansion of its pet nutrition lineup at the SUPERZOO 2026 trade show. The company is moving beyond its signature lickable treats, introducing a variety of complete meals and specialized textures designed to address evolving consumer demand for pet wellness.
The new offerings include complete cat food pouches such as the Blessing Dinner, Feast du Jour, and Luxurious Dinner, which emphasize high moisture content and essential nutrients like taurine and Omega-3 fatty acids. These products target pet owners who prioritize ingredient quality, such as wild-caught tuna and farm-raised chicken, while avoiding grains and artificial additives. Senior Marketing Manager Emanuel Tapia noted that the strategy focuses on providing versatility in textures and portion sizes to accommodate different feeding occasions and specific pet preferences.
Inaba is also scaling its successful Churu line. The new Churu Soft Terrine for cats brings a thicker, spill-resistant format to the market, mirroring the success of its dog-focused counterpart, which recently secured a 2026 Pet Innovation Award. Additional updates include new Dashi-inspired flavors featuring lobster and salmon, alongside revised size options for the company’s existing roll and bite treats. The full collection is currently on display at booth #5445 at Mandalay Bay through August 14, showcasing the brand's shift toward a more comprehensive role in daily pet nutrition.
Comments (0)
No comments yet. Be the first!