North American Dental Group Reports Efficiency Gains After CERTIFY Rollout

The integration of CERTIFY’s platform has centralized scheduling, communications, and payment processing, effectively removing routine administrative burdens from front-desk staff. Despite initial concerns that automated kiosks might alienate patients, the group’s Net Promoter Score has risen alongside the adoption of digital check-ins. By consolidating multiple legacy systems into a single interface, the organization has streamlined support across its 15-state footprint.

Paul Reda, CEO of NADG, noted that the objective was not to replace staff, but to reallocate their time toward patient-facing interactions and clinical support. This transition has allowed team members to prioritize high-value tasks such as securing re-appointments and managing complex care plans. With over 1.5 million appointments processed through the platform since last year, the partnership has shifted from a pilot phase to a core component of the group's operational strategy.